Strategic Coaching for Directors, VPs, & Executives

You can't pursue
what you
haven't named.

Most senior leaders spend years trying to figure out their next move without ever answering the question underneath it: "What Am I Here to Build?" That's where we start.

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Most senior leaders are asking the wrong question.

At mid-career, something shifts. You have real credibility, real range, a track record that speaks for itself. But the next move isn't obvious and self-doubt creeps in. You've had many conversations—with mentors, friends, family, maybe yourself at 11pm—and you're still no closer to figuring things out.

The question keeping you stuck is: "What's my next move?" It's a losing question at this stage.

The leaders whose next chapters compound ask a different question: "What am I here to build?"

Name that with real precision—your purpose, your voice, your platform—and the moves stop being questions. They become the obvious next steps toward real impact. Most senior leaders never get asked that question seriously. That's the work we do.

The Work

Strategic coaching for your next chapter.

Most career advice is to go out there, have a lot of conversations, learn, reflect, list your criteria, and update your resume. We take a different approach.

01
Purpose

The specific way you create impact, named clearly enough to use as a compass. We uncover it early in our work and put it into language you can actually feel.

02
Voice

We don't polish your voice—we find its edge. The part that creates real change, moves rooms, and makes the right people lean in.

03
Asset

Here's the key move: we take your purpose and voice and ask what shape they want to take. Doesn't have to be big or public—but this is what builds conviction and opens new doors.

04
Platform Map

The destination. A one-page artifact that captures your direction, your leverage, and your pathways—everything made coherent so you can actually operate from it.

This work is designed to get you making real moves—not just reflecting on them. We do this through 1:1 sessions, a proven process in Notion, optional monthly group calls, and accountability support throughout.

In Practice

Most clients don't arrive knowing what to build. That's the point.

We name your purpose first. Then we ask where it wants to go. What follows tends to surprise people.

Powerful Pivots

A client had been circling a sustainability pivot for years. When we named her purpose, it pointed her toward building a YouTube channel—thinking publicly about work she actually cared about. A hot sustainability role opened up. She applied, convinced she wouldn't be considered. But the channel gave her confidence and gave the hiring team a signal. She got the job.

That's what happens when you build from purpose. You can make leaps that weren't possible before.
Expanding Options

A client was stuck between staying in tech and building something his own. When we named his purpose, something specific emerged: he was a builder who operated in a specific and rare way. He started developing AI products and writing publicly—and it opened new internal opportunities, new conversations in his network, and got him featured in a major newspaper.

The asset built real conviction. It started opening doors right away.
What Actual Clients Say

What becomes possible when senior leaders do this work.

Christian, Managing Director Left a senior role to pursue his own venture

"I felt like Sisyphus pushing a boulder uphill. Everything was on the table, but I was stuck in an echo chamber of advice. This work shaved years off my journey and helped me stop playing by other people's rules. I'm finally playing a different game now."

Dhruv, SVP Stepped into a significantly bigger role

"I used to look back on the last seven years and think, 'What have I even been doing?' Once I named my purpose, everything snapped into place. I'm having bigger, bolder, more focused conversations. I'm aiming much higher than I would have before."

Jonathan, Director Took on a new role while building his IP

"My career would've gotten very still, very quickly. Now I feel back in the driver's seat. I got real clarity about what I'm building, which makes it so much easier to act with confidence."

Miranda, Senior Director Launched a consulting practice

"I was stuck at a major crossroads. Fear of failure had taken the wheel. This work got me unstuck—and I walked away with a personal framework I can come back to."

Elliot Greenberger
About Elliot Greenberger

I know this moment from the inside.

When I was a Senior Director in tech, I spent over a year trying to figure out their next move: interviewing, internal conversations, testing my criteria. As a Yale MBA, I was used to figuring things out—but I was so out of ideas that I laid myself off and took a sabbatical.

That's when I finally had space to ask a different question: "What am I here to build?" That question changed everything. I trained as a coach, named my purpose, started writing again, and built something of my own.

I built Big Decisions Lab out of that place—and from knowing what it actually takes to move through it. I've never felt more ambitious and useful than I do in this work.

I live in Los Angeles with my husband, our son, our dog, and a zoo of small animals.

Ready to Build?

The leaders you admire didn't find a better next move. They stopped asking that question.

Most of them wish they'd done it sooner. If you've been trying to figure out your next move for longer than feels comfortable to admit, I'd love to help.

Book a Conversation

I work with a small number of clients at a time. If you're curious whether this is the right moment, let's talk.

Not ready yet? Start with The Five Questions →